One Haus Hospitality

Vice President of Marketing & Growth: Growing Health-Focused QSR Concept

An exciting opportunity to join a rapidly growing, health-focused restaurant concept in the quick-service restaurant (QSR) space. Built around a commitment to fresh, high-quality food and a modern approach to healthy eating, the brand is entering its next phase of expansion and is seeking a dynamic, entrepreneurial marketing leader to help accelerate its growth.

The company is looking for a builder, someone ready to create a modern, AI-enabled marketing organization, elevate brand awareness, and establish marketing as one of the company's primary growth engines.Reporting directly to the CEO, the Vice President of Marketing & Growth will lead the strategy, execution, and team responsible for increasing guest awareness, traffic, loyalty, and lifetime value across every channel.

This high-impact executive opportunity offers a clear path to becoming Chief Marketing Officer as the company continues to scale.

Position Summary

• The Vice President of Marketing & Growth will be responsible for building and leading the company's marketing organization while driving measurable business growth across an expanding portfolio of restaurants.
• This executive will oversee brand strategy, guest acquisition, digital marketing, third-party delivery platforms, catering marketing, new restaurant openings, and local store marketing initiatives.
• The ideal candidate will bring a strong understanding of consumer behavior, digital engagement, and emerging technologies, including demonstrated experience leveraging artificial intelligence, marketing automation, and data analytics to improve marketing performance and accelerate growth.
• Success will be measured by increased guest traffic, stronger brand awareness, improved customer loyalty, higher average unit volumes (AUVs), increased catering sales, and sustainable profitability.

Key Areas of Responsibility

Brand & Guest Growth

• Define and execute the company's long-term brand and marketing strategy.
• Build a distinctive, nationally recognizable brand within the growing healthy food and QSR segments.
• Drive brand awareness through storytelling, public relations, strategic partnerships, and community engagement.
• Develop effective local store marketing programs that increase restaurant traffic and guest frequency.
• Ensure brand consistency across all consumer touchpoints and markets.

Digital & Customer Growth

• Lead first-party digital growth through CRM, loyalty programs, lifecycle marketing, and digital ordering platforms.
• Oversee third-party marketplace strategies across Uber Eats, DoorDash, and emerging delivery partners.
• Drive customer acquisition, retention, visit frequency, and lifetime value.
• Leverage AI-powered tools, customer data, and predictive analytics to develop personalized marketing strategies.
• Identify opportunities to integrate artificial intelligence and automation into customer engagement and digital marketing initiatives.

Commercial Growth

• Partner with the Director of Catering to build and scale a high-performing catering demand generation strategy.
• Lead the annual promotional calendar, product innovation launches, and seasonal marketing initiatives in partnership with Culinary and Operations.
• Develop and execute marketing strategies supporting new restaurant openings and market expansion.
• Identify strategic partnerships and new revenue opportunities that accelerate growth.
• Collaborate with Operations to drive higher average unit volumes and improve restaurant-level performance.

Analytics, AI & Marketing Operations

• Establish KPI dashboards and performance reporting to measure marketing effectiveness and business impact.
• Develop ROI and ROAS measurement frameworks across all marketing investments.
• Implement AI-driven marketing technologies and automation platforms to improve campaign effectiveness, personalization, and operational efficiency.
• Utilize customer segmentation, predictive analytics, and emerging technologies to optimize marketing investments.
• Evaluate and integrate marketing technology platforms, including CRM, loyalty, automation, and AI-enabled analytics solutions.
• Manage external agencies, marketing technology partners, and vendor relationships.

Leadership & Organizational Development

• Build, recruit, develop, and lead a high-performing marketing organization capable of supporting rapid expansion.
• Foster a culture of creativity, innovation, accountability, and continuous improvement.
• Champion the adoption of AI and emerging technologies to modernize marketing capabilities.
• Partner closely with Operations, Culinary, Finance, Technology, and HR to align marketing initiatives with company-wide objectives.
• Establish scalable marketing processes and infrastructure to support long-term growth.

Qualifications & Experience

• Significant senior-level marketing leadership experience within a high-growth, multi-unit restaurant, QSR, fast-casual, hospitality, or consumer-facing organization.
• Demonstrated success developing and executing marketing strategies that drive measurable revenue growth, guest acquisition, and brand awareness.
• Hands-on experience implementing and leveraging AI-powered marketing tools, automation platforms, and data analytics to improve marketing performance and business outcomes.
• Strong expertise in digital marketing, CRM, loyalty programs, customer segmentation, and lifecycle marketing.
• Experience developing scalable marketing strategies to support new unit growth and expansion into new markets.
• Strong understanding of third-party delivery marketplaces, digital ordering platforms, and restaurant-level marketing economics.
• Experience building and leading marketing teams, managing agency relationships, and developing organizational infrastructure.
• Strong financial and analytical acumen, including experience measuring ROI, ROAS, customer lifetime value, and other key performance indicators.
• Entrepreneurial mindset with the ability to balance strategic leadership and hands-on execution.
• Experience with health-focused, wellness-oriented, lifestyle, or premium consumer brands is highly desirable.

Who You Are

• You are an entrepreneurial, forward-thinking marketing executive who thrives in high-growth environments and is energized by the opportunity to build something meaningful.
• You understand the evolving consumer demand for fresh, healthy, convenient food and know how to translate a compelling brand proposition into measurable business growth.
• You combine creative brand-building instincts with strong analytical capabilities, operational discipline, and a genuine curiosity about emerging technologies.
• You are equally comfortable discussing creative direction, customer behavior, marketplace economics, artificial intelligence, and business performance.
• Above all, you understand that successful marketing is measured not simply by campaigns or impressions, but by tangible results.

Winning the First Year

• Build a disciplined, data-driven, AI-enabled marketing organization.
• Establish the company as a distinctive, nationally scalable brand in the healthy food and QSR space.
• Increase average unit volumes through stronger first-party digital growth, third-party optimization, catering, loyalty, and strategic partnerships.
• Implement AI and marketing automation solutions that improve customer engagement, campaign effectiveness, and operational efficiency.
• Develop repeatable marketing systems that support aggressive new restaurant growth.
• Establish the organizational foundation and strategic roadmap for the marketing function's evolution into a Chief Marketing Officer-led department.