One Haus Hospitality

Regional Director of Sales & Marketing | Luxury Lifestyle Hotels

The Opportunity

Lifestyle luxury hotel brand is seeking an accomplished Regional Director of Sales & Marketing to oversee the commercial strategy for two distinctive luxury lifestyle properties in Northern California. This exciting opportunity combines leadership of an established, design-forward luxury boutique hotel in San Francisco with the highly anticipated opening of an iconic lakefront resort in Lake Tahoe. The resort, scheduled to open in 2027, will feature approximately 200 guest rooms and suites, destination dining, extensive wellness facilities, entertainment venues, and a casino. The San Francisco property is an established luxury lifestyle hotel with a strong design identity and a focus on corporate, group, and leisure business.

Together, these properties present a unique opportunity for a commercially driven hospitality executive to shape the sales and marketing strategy across two distinct markets while playing a pivotal role in a significant luxury resort opening.

This is a highly visible, hands-on leadership position requiring a sophisticated understanding of luxury hospitality, strong business development capabilities, and the ability to lead commercial teams across multiple properties.

The position will initially be based in San Francisco for approximately 9–12 months, with regular travel to Lake Tahoe. Following this period, there is flexibility to be based at either property.

Key Responsibilities

Regional Sales Strategy & Business Development

• Develop and execute comprehensive sales strategies across two luxury lifestyle properties, driving revenue growth and market share.
• Oversee all commercial segments, including corporate, group, incentives, leisure, catering, and wholesale, with particular emphasis on group business and corporate travel.
• Identify new business opportunities and cultivate strategic relationships across the San Francisco and Lake Tahoe markets.
• Maintain and expand relationships with key accounts, luxury travel advisors, corporate clients, meeting planners, and industry partners.
• Establish property-specific commercial strategies while identifying opportunities for regional collaboration and cross-selling.
• Play a critical role in developing and executing the pre-opening sales strategy for a highly anticipated luxury resort.

Sales Leadership & Team Development

• Provide direct leadership and oversight of sales and marketing teams across both properties.
• Establish clear performance expectations, accountability, and measurable revenue objectives.
• Recruit, mentor, and develop high-performing commercial talent.
• Foster a collaborative, results-oriented culture across two distinct operating environments.
• Partner closely with property executive teams and corporate leadership to align commercial priorities with overall business objectives.

Marketing, Brand Positioning & Communications

• Develop and implement comprehensive marketing plans tailored to each property's positioning and target audience.
• Oversee brand communications, digital marketing, public relations, and strategic partnerships.
• Collaborate with corporate marketing teams and external agencies on SEO, SEM, social media, CRM, and digital initiatives.
• Identify creative opportunities to elevate brand awareness and strengthen market positioning.
• Support the successful launch and market introduction of the new luxury resort through targeted marketing and business development initiatives.

Revenue Strategy & Financial Performance

• Partner with Revenue Management and Reservations to optimize pricing, inventory, distribution, and overall revenue performance.
• Maintain accountability for sales budgets, forecasting, production goals, and commercial performance across both properties.
• Analyze market trends, competitive positioning, and business performance to identify opportunities for growth.
• Drive performance across occupancy, ADR, RevPAR, group production, and overall revenue generation.
• Develop and execute strategies that balance short-term revenue objectives with long-term market positioning.

Pre-Opening & Regional Market Leadership

• Lead commercial planning and business development initiatives supporting the opening of a landmark luxury resort.
• Establish key relationships with corporate accounts, luxury travel partners, meeting planners, and regional business leaders ahead of opening.
• Develop a sophisticated understanding of both the San Francisco urban hospitality market and the Lake Tahoe luxury resort landscape.
• Represent both properties at industry events, client meetings, and strategic networking opportunities.
• Ensure each property maintains a distinct market identity while benefiting from a cohesive regional commercial strategy.

Ideal Candidate Profile

• 10+ years of progressive sales and marketing leadership experience within luxury hospitality, lifestyle hotels, or high-end independent properties.
• Previous experience as a Regional Director of Sales & Marketing, Area Director of Sales & Marketing, Director of Sales & Marketing, or comparable senior commercial executive.
• Proven success developing and executing sales strategies for complex, high-performing luxury hotels or resorts.
• Strong background in group sales, incentives, corporate business, and business transient, with demonstrated success driving direct sales production.
• Experience overseeing multiple properties or markets is highly desirable.
• Strong understanding of luxury leisure distribution, consortia relationships, and strategic account management.
• Experience with hotel pre-openings, repositionings, or major market launches is strongly preferred.
• Demonstrated financial acumen with expertise in forecasting, budgeting, revenue strategy, and commercial performance analysis.
• Strong knowledge of digital marketing, brand management, public relations, and integrated commercial strategy.
• An established network of corporate clients, luxury travel partners, and industry relationships.
• A hands-on, proactive leadership style with the ability to balance strategic oversight with direct selling and business development.
• Exceptional communication skills, executive presence, and the ability to collaborate effectively with ownership, corporate leadership, and property teams.
• Familiarity with the Northern California hospitality market is advantageous.
• Bachelor's degree in Hospitality Management, Business, Marketing, or a related field preferred.

Compensation & Location

Base Salary: $200,000–$220,000

The position will be based in San Francisco for the first 9–12 months, with regular travel to Lake Tahoe. Thereafter, the successful candidate may be based at either property.