Director of Sales| Hotel Group | Gatlinburg, TN

Full Time
posted today

Corporate Director of Sales – Corporate & Wedding Segments

About the Company

An established hospitality group operating a diverse portfolio of hotels across Hilton, Marriott, IHG, and independent brands. With properties throughout the Gatlinburg and Sevierville markets, the company takes an entrepreneurial, owner-operated approach focused on operational efficiency, technology, and revenue growth.

About the Role

The Corporate Director of Sales will lead Corporate and Wedding sales initiatives across a multi-property hotel portfolio. This role is responsible for generating new business, developing key accounts, building relationships in regional feeder markets, and driving revenue through proactive sales strategies. Based at the corporate office in Sevierville, TN, the position requires an independent, results-driven sales professional who enjoys prospecting, relationship building, and regular regional travel.

Key Responsibilities

  • Develop and execute annual sales strategies for Corporate and Wedding market segments across the hotel portfolio.
  • Identify new business opportunities through outbound prospecting, market research, and relationship development.
  • Build and maintain relationships with corporate accounts, wedding planners, local businesses, associations, and community organizations.
  • Conduct regular sales trips and market blitzes in key feeder markets, including Knoxville, Chattanooga, Nashville, and Charlotte.
  • Maximize revenue through portfolio cross-selling and effective use of hotel meeting, event, and food and beverage spaces.
  • Manage the full sales process, from prospecting and lead generation through proposals, negotiations, closing, and follow-up.
  • Maintain accurate account activity, sales pipelines, forecasts, and client information within Event Temple and other sales systems.
  • Monitor market trends, competitor activity, and revenue performance to identify opportunities for growth.
  • Collaborate with property General Managers and corporate leadership on sales plans, marketing initiatives, and revenue goals.
  • Support the development and rollout of sales procedures, community partnerships, and additional market-segment initiatives as needed.

Qualifications

  • Previous hotel sales experience, with a demonstrated ability to generate new business and drive revenue.
  • Experience developing corporate accounts and/or wedding and social event business.
  • Strong outbound sales, prospecting, negotiation, and relationship-building skills.
  • Comfortable managing multiple properties, markets, and priorities independently.
  • Technology-forward, with the ability to learn and utilize CRM platforms, hotel brand systems, AI tools, and digital sales resources.
  • Strong communication, organization, and presentation skills.
  • Willingness to travel regularly, including approximately 1–2 overnight trips per week.
  • Entrepreneurial mindset with the ability to work effectively in a lean, fast-paced environment.

Benefits

  • Competitive base salary of $70,000–$85,000, depending on experience.
  • Performance-based incentive opportunity.
  • Benefits package.


Job Information

Offered Salary
70k/year - 85k/year