Director of Sales| Historic Hotel| Chattanooga, TN
Director of Sales
Location: Chattanooga, TN
Salary: $100,000–$115,000 + Bonus & Benefits
About the Company
An established luxury hotel in downtown Chattanooga, recognized for its historic character, distinctive guest experience, and elevated hospitality. The property combines classic elegance with modern amenities and serves both leisure and business travelers.
About the Role
The Director of Sales will lead the hotel's sales and catering operations, overseeing revenue strategy, business development, and team performance across group, corporate, negotiated, and leisure market segments. This individual will drive top-line revenue, strengthen market positioning, develop key client relationships, and lead a team of sales and catering professionals.
Key Responsibilities
- Develop and execute sales strategies to drive revenue across group, corporate, local negotiated, leisure, and catering segments.
- Analyze market trends, competitive data, and demand to establish group rates and optimize sales opportunities.
- Drive occupancy, average daily rate (ADR), and overall revenue performance in partnership with revenue management and hotel operations.
- Prepare annual sales and marketing budgets, monthly forecasts, and strategic business plans.
- Generate new business through targeted prospecting, networking, industry partnerships, and client relationships.
- Conduct property tours, develop customized proposals, negotiate contracts, and represent the hotel at industry events and trade shows.
- Build and maintain relationships with local tourism organizations, business associations, and community partners.
- Oversee the daily operations and performance of the sales and catering team, including the Catering Sales Manager, Sales Manager, Convention Services Manager, and Event Planning Manager.
- Establish performance expectations, develop incentive programs, and drive accountability, productivity, and team development.
- Partner with corporate marketing to strengthen brand awareness, support marketing initiatives, and maintain a strong market presence.
Qualifications
- Minimum 5 years of hospitality sales leadership experience.
- Previous experience in independent and/or convention hotels preferred.
- Demonstrated success driving revenue across group, convention, corporate, and leisure transient market segments.
- Strong understanding of hotel sales strategy, market segmentation, revenue management, and forecasting.
- Experience managing and developing sales and catering teams.
- Strong negotiation, communication, relationship-building, and business development skills.
- Proficiency with Delphi, hotel PMS platforms, Microsoft Office, and Google Workspace.
- Bachelor's degree in Business, Marketing, Hospitality Management, or a related field preferred.
- Ability to work a flexible schedule, including evenings, weekends, and holidays as business requires.
- Willingness to travel locally, approximately 20%, for sales calls, client meetings, and industry events.
Benefits
- Base salary of $100,000–$115,000, plus bonus potential of up to 20%.
- Medical, dental, and vision insurance.
- Life, disability, accident, and critical illness insurance.
- Employee Assistance Program (EAP).
- Generous paid time off and paid holidays.
- Traditional and Roth 401(k) with up to 3.5% employer match.
- Tuition reimbursement.
- Early access to earned wages through PayActiv.
- Employee discounts at affiliated hotels and restaurants.
- Discounted Starbucks, employee meals, and garage parking.
- Opportunities for internal advancement and career growth.