One Haus Hospitality

Director of Sales & Marketing | Luxury Lifestyle Hotel

We are conducting a confidential search for an accomplished Director of Sales & Marketing to lead the commercial strategy for a distinctive luxury lifestyle hotel in San Francisco. This acclaimed boutique property combines contemporary design, personalized luxury hospitality, and a vibrant food and beverage program in one of San Francisco's most dynamic urban locations. With approximately 130 guest rooms, destination dining, and unique lifestyle experiences, the hotel caters to a sophisticated mix of corporate, group, leisure, and international travelers.

This is an exciting opportunity for a commercially driven hospitality executive to strengthen market positioning, accelerate revenue growth, and capitalize on renewed business activity and investment throughout San Francisco.

The ideal candidate will bring strong business development instincts, established industry relationships, and a proven ability to generate business in a competitive urban hotel market.

This is a highly hands-on leadership role requiring a Director who is equally comfortable developing commercial strategy, managing a team, and personally driving sales production.

Key Responsibilities

Sales Strategy & Business Development

• Develop and execute a comprehensive sales strategy to drive revenue growth, market share, and overall commercial performance.
• Lead sales efforts across corporate, business transient, group, leisure, entertainment, and wholesale segments.
• Place particular emphasis on developing corporate accounts, group business, citywide opportunities, and direct sales production.
• Identify and pursue new business opportunities through proactive prospecting, relationship development, and strategic account management.
• Build and maintain strong relationships with corporate travel managers, meeting planners, luxury travel advisors, entertainment clients, and key industry partners.
• Drive account acquisition, retention, and growth while identifying opportunities to capture additional market share.
• Maintain an active presence in the San Francisco business community and hospitality marketplace.

Commercial Leadership & Team Development

• Lead, mentor, and develop the property's sales and marketing team to achieve established revenue objectives.
• Establish clear sales goals, accountability measures, and performance expectations.
• Maintain a hands-on approach to sales, actively participating in prospecting, client meetings, site inspections, negotiations, and account development.
• Foster a collaborative, results-oriented culture focused on revenue generation and exceptional client relationships.
• Partner closely with the General Manager, Revenue Management, and corporate leadership to align commercial initiatives with property objectives.

Marketing, Brand Positioning & Communications

• Develop and execute an integrated marketing strategy that strengthens the hotel's positioning within the luxury lifestyle market.
• Oversee digital marketing, public relations, brand communications, and strategic partnerships.
• Collaborate with corporate marketing teams and external agencies on SEO, SEM, social media, CRM, and digital campaigns.
• Identify creative opportunities to increase visibility and engagement among corporate, leisure, and local audiences.
• Develop partnerships and programming that enhance the property's reputation and competitive positioning.
• Ensure all marketing initiatives reflect the hotel's distinctive identity and luxury hospitality standards.

Revenue Strategy & Financial Performance

• Collaborate with Revenue Management to optimize pricing, inventory, distribution, and revenue opportunities.
• Drive performance across occupancy, ADR, RevPAR, group production, and overall revenue generation.
• Prepare and manage annual sales and marketing budgets, forecasts, and production goals.
• Monitor market trends, competitive activity, and business performance to identify opportunities for growth.
• Evaluate sales initiatives and marketing investments to maximize return on investment.
• Balance short-term revenue generation with long-term account development and brand positioning.

Market Engagement & Strategic Partnerships

• Maintain a sophisticated understanding of San Francisco's luxury hospitality landscape, including corporate demand, convention activity, group business, and emerging market opportunities.
• Develop relationships with major corporate accounts, convention and meeting planners, local businesses, and industry organizations.
• Identify opportunities to capitalize on San Francisco's evolving business and tourism landscape.
• Represent the property at industry events, trade shows, networking functions, and client engagements.
• Strengthen the hotel's position as a preferred destination for discerning business and leisure travelers.

Ideal Candidate Profile

• 7–10+ years of progressive hotel sales and marketing experience, including leadership within luxury, lifestyle, boutique, or highly regarded independent hotels.
• Previous experience as a Director of Sales & Marketing, Director of Sales, or senior commercial leader within a competitive urban hotel market.
• Proven success driving corporate negotiated business, business transient, group sales, and citywide opportunities.
• Strong direct-selling capabilities with a demonstrated ability to personally develop accounts, generate leads, and close business.
• Experience within a smaller luxury or lifestyle hotel environment where commercial leaders are expected to be highly engaged in day-to-day sales production.
• Established relationships within the San Francisco Bay Area corporate, group, and hospitality markets are strongly preferred.
• Strong financial acumen with experience managing sales budgets, forecasting, revenue strategy, and commercial performance.
• Solid understanding of luxury leisure distribution, digital marketing, brand positioning, and strategic partnerships.
• An entrepreneurial, proactive approach to business development and market penetration.
• Ability to balance strategic planning with hands-on execution in a lean, collaborative operating environment.
• Strong leadership, communication, negotiation, and relationship-building skills.
• A genuine appreciation for design-driven hospitality, food and beverage, and distinctive guest experiences.
• Bachelor's degree in Hospitality Management, Business, Marketing, or a related field preferred.