
Senior Group Sales Manager | NYC
Expanding Luxury European hotel brand is looking for a motivated and experienced Senior
Group Sales Manager who will report to the Executive Director of Sales and is responsible
for business generation as it relates to prospecting and securing group business for the newest NYC opening property. As a Senior Group Sales Leader, you will be responsible for
working and collaborating with a team that includes Sales Managers, Revenue
Management, Reservations, Catering & Events, and Marketing. This position requires a
high degree of independent judgement and discretion on decision making. This person
will have strong leadership, interpersonal and analytical skills and is able to prioritize and
adapt to the changing needs of the operation, and can evidence having a solid work ethic,
good business acumen and a passion for service. The Senior Group Sales Manager primary
function is to solicit new group sales business in order to meet and exceed room revenue
goals to support maximizing profits of the hotel.
Responsibilities:
• Promote and secure business from key meeting planners and top accounts.
• Nurture existing accounts and relationships to maximize revenue while also proactively
soliciting new clients and business for the hotel.
• Be familiar with company sales policies and selling techniques with a strong
emphasis on maximizing occupancy and average daily rate (ADR)
• Communicate regularly with various departments involved in servicing accounts to
ensure all contractual terms & conditions with clients are met and guest expectations
are delivered
• Field inquiries, send proposals and contracts, liaise, and effectively communicate with
other departments of the hotel to assist with group arrangements.
• Travel and entertain clients as needed.
• Identify and target group customers that will generate business leads for Fouquet’s
New York
• Negotiate, draft, generate and confirm/sign group contracts that ensure hotel budget
and revenue targets are achieved.
• Close proposed group pricing and recommend group concessions as needed to secure
group business in support of hotel budget targets.
• Cross sells event and private dining spaces; identifies upsell opportunities
• Utilize various prospecting resources to solicit and secure business on behalf of hotel.
• Utilize excellent presentation skills and creative selling techniques on sales calls and
site inspections
• Use company-wide programs, sales developments, prospecting projects, GSO events
and reporting for group business development.
• Follow up on all business inquiries and leads, and qualify business to generate group
room nights and associated food and beverage revenue to impact RevPAR performance.
• Create and execute account plans for all group markets to ensure maximum group
revenue and budgeted group targets are achieved.
• Achieve monthly, quarterly and annual revenue and direct sales goals including
outside sales calls, prospecting calls, site inspections, and entertainment as outlined.
• Uncover potential P2P leads on behalf of sister properties and the company.
• Treat active selling, solicitation, and business development as #1 job priority.
• Protect the Golden-Selling Hours. Allocate time and resources as appropriate for
account potential.
• Schedule activities effectively and meet deadlines.
• Handle sales calls and trips in a cost and time-efficient manner and within compliance
of established budgets.
• Plan activities in advance. Ability to coordinate special events, promotions and other
required management duties as assigned.
• Participate in local group/meetings organizations as needed for job.
• Identify, select and participate in local organization that will garner positive exposure
for hotel, increase network of potential clients, and generate new business
opportunities.
• Establish and maintain strong Delphi hygiene including account creation, account
traces, contact information, client email lists, bookings, etc.
• Understand and maximize the utilization of all automated sales and reservations
systems (Opera) involved with corporate or travel industry business.
• Participate in sales meetings, revenue meetings, BEO meetings and leadership
meetings as required.
• Respond and maintain effective correspondence with all potential and existing clients.
• Follow up on all pending and currently booked business details.
• Produce monthly sales recaps of market achievement based upon market plan
objectives.
• Produce and execute quarterly and annual action plans.
• Participation and contribution to annual Sales & Marketing Plan including proposing
and managing group sales expenses and travel budgets.
• Initiates booking feedback as needed with the EDOS, DORM and GM during the sales
process up to and including contract.
• Interact with clients & guest to obtain feedback on product quality and overall service
experience
• Cultivates lasting relationships with customers to grow customer loyalty
• Demonstrates working knowledge of comp set’s product, strengths, & weaknesses in
order to differentiate the brand and win the business
Preferred Qualifications and Skills:
• A Bachelor’s Degree or Hospitality Management Degree qualification is preferred,
however, not essential with relevant experience.
• Luxury Hotel Sales experience preferred (minimum of 3 years) or 3 - 5 years
operational hotel experience
• Proven sales track records a plus
• Proven leadership within the luxury hotel market.
• Demonstrates proficient computer skills and working knowledge of OPERA, Delphi,
Google Applications, Microsoft Office (Excel, Word, PowerPoint).
• Demonstrates in-depth knowledge of group market and best industry practices
• Guest & client service oriented with high level attention to detail
• Capacity to multi-task and work under tight deadlines
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